I previously had this long draft post about influencers. The whole point of the blog post was there are some who just live their lives, influencing others, even if they aren’t really influencing others for the better. There they are just influencing people, the youth to be specific, about curating perfect lives and throwing everything we’ve ever known out the window. That was my blog post, a half rant on the influencer situation on the internet and how it is affecting our society.
I was about to publish it when my favorite blogger Tricia Gosingtian wrote a personal piece on quitting blogging for work on her blog. I had a lightbulb moment. The influencers are not the problem, it’s the system.
I’d say 80-90% of bloggers start out with only one thing in mind – to document and share their lives. They want to join a community where you can say and share whatever you want. However, there is a booming business and profession of influencing other people nowadays. There is no real qualification, only that you look good and have a decent following. This is the problem.
I think that companies and brands look at the numbers and how the person looks without looking any deeper. They get stuck looking at the superficial and put front and center people who look the part but can’t play it. In the end, it’s a numbers game for these brands and with influencers left and right who make it look all too easy, no wonder people are trying to do the same (myself included).
Which brings me to the whole point of this post.
We can’t stop the trend when it comes to influencers nowadays but we can control and be wiser about the people who influence us and the people around us. We have to be more critical of who they are and look beyond what they offer besides their looks and aesthetic feeds. We can’t stop the system. We can’t stop these influencers and brands from posting their perfectly curated posts and shots but what we can do is to be wiser about it. We can demand better ads. We can demand better influencers. We can look at far more than what meets the eyes.
We can’t control what goes up on the internet but we can control how we let it affects us. The next time you see that influencer who looks cute with her sponsored everything, think twice about letting her influence the way you dress and where you buy it. Think about your principles. Do you believe in consumerism? Do you really need to go shopping? Is she making you feel jealous? Do you want to be like her? What is she really selling and should you buy it?
We have to remember to think for ourselves. The world nowadays is filled with too much information. It is up to us to learn how to filter through the noise and find what really counts (this post included).